The power of effective branding
When it comes to your company, visually effective branding can make a huge difference to your profile. Whether you’re starting fresh, or deciding to rebrand, this can trigger an exciting journey of discovery and creativity.
Effective branding: the impact
When it comes to your company, visually effective branding can make a huge difference to your profile. A strong, evocative logo is just the start. Branding includes your colours, image styles, fonts and so much more. These will all be put together as part of your company’s visual guidelines. This is a handbook for your brand, and the journey to reach that stage can be an exciting one of discovery and creativity.
To create an effective brand, we must fully understand your company. This is achieved through in-depth research and a full immersion into your business. We can do this with site visits and brain storming sessions with CEOs. We can have creative meetings with marketing teams, and even interviews with your employees. This gives our team the very best insight into your organisation. As a result, we get a more rounded understanding of your core values, your market and your target audience.
To gain top appeal in your sector, we must also understand your customer base, their aspirations, their wants and needs. We can look at your client profile, the intended demographic and find the best way to appeal to them.
Our winning formula
This unique approach has allowed us to create a host of successful and visually impacting brands. Our creative design work has helped our clients to grow and thrive in their sectors, gaining a wider reach. This process gives their existing customers confidence in their products and services.
If you would like a branding consultation, get in touch with the team today. Our Manchester based offices are perfectly located to host branding meetings and visual exercises. We can rebrand your existing company profile, or create something completely new for startup company.